February 9, 2009 (Tokyo, Japan)âThe 2009 spring models of the au brand mobile telephones of KDDI, Inc. (President and Chairman: Tadashi Onodera), headquartered in Chiyoda-ku, Tokyo, have been implemented with VIVID UI and VIVID Movie developed by Acrodea, Inc. (CEO and President: Junya Tsutsumi), headquartered in Meguro-ku, Tokyo.
The following KDDI au spring models were implemented accordingly: WalkmanŽ Phone Premier³ (made by Sony Ericsson Mobile Communications), Wooo Keitai H001 (made by Hitachi), Cyber-Shot⢠Keitai S001(made by Sony Ericsson Mobile Communications), Furuchen Keitai T001 (made by Toshiba), CA001 (made by Casio), SH001 (made by Sharp), and P001 (made by Panasonic Mobile Communications).
Following on the 2007 autumn-winter models, 2008 summer models, and 2008 autumn-winter models, the seven 2009 spring models mark releases under the master license agreement announced in August 2007, whereby Acrodeaâs VIVID UI and VIVID Movie were sublicensed from KDDI to the handset manufacturers. By virtue of VIVID UI and VIVID Movie being embedded in the integrated platform KCP+ promoted by KDDI, manufacturers can efficiently create more attractive user interfaces with 3D graphics and Flash content.
VIVID UI for KDDI is deployed to the standby screen, whose wallpapers can be enriched with 3D graphics, Flash, and the like. The GUI for âau one gadgetâ presets is also changeable through VIVID UI. As a result, users can enjoy displays of richer visual expressions on their handset screens.
In addition, VIVID UI enables the Furuchen service provided by KDDI for the external and internal full makeover of mobile handsets, and the Nakachen button for direct access to information sites and content from the main menu according to the lifestyle type selectedâfrom within the Nakachen service that can be used to effortlessly modify the user interface.
VIVID UI is a user interface platform developed by Acrodea principally for mobile phones, and represents innovative middleware that can integrate various types of multimedia content, such as still pictures, 3D graphics, animation effects, and video. VIVID UI enables mobile phones that can be readily customized with graphically enhanced menus and standby screens according to user preferences. The VIVID UI authoring tool incorporates features for creating menu transitions through a visual context, as well as for menu content emulation. By using this tool, handset manufacturers and content providers can easily create compatible content with a wealth of expression.
VIVID Movie achieves sophisticated video processing that can play rich movie content in memory-constrained and CPU performance-limited environments, such as mobile telephones and compact handheld devices. The technology is provided as middleware for mobile devices, and, in conjunction with VIVID UI, can deliver a highly expressive user interface with the adoption of movie content. The high video compression rate means an optimum solution can be achieved for downloaded content also.
Plans call for the successive release of mobile handsets implemented with VIVID UI and VIVID Movie in February and beyond.
Acrodea, Inc., is a software technology R&D firm involved in middleware technology for mobile terminals. The company is particularly focused on interface technologies connecting between the user and terminal, and currently provides UI (user interface) technologies and email enhancement technologies to the market. We are also applying R&D energy towards the enhancement of graphics performance, which is indispensable in facilitating usage of mobile platform interfaces. Our stance and efforts are a continual commitment to superior products and improving technology, for which we have received recognition worldwide. In addition to Japan and Korea, Acrodea is engaged in business on the global market, including China, Europe, and North America. Listed on the Mothers Market (Code: 3823, TSE), Acrodea is headquartered in Tokyo, and maintains an overseas presence in Seoul, Korea; Helsinki, Finland; and Newport Beach, California, U.S.A. For more information, please visit http://www.acrodea.co.jp.
Marketing Department at Acrodea, Inc.
TELďź+81 3-5768-8603Â Â email: products@acrodea.co.jp
